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Product marketing can differ outside the domestic market.
For example in China, Coca-ColaR was branded by store keepers and first read as "Kekoukela",
meaning 'Bite the Wax Tadpole'. After which Coca-cola then searched through over 40,000 characters to finally find the phonetic equivalent "kokoukole" ,
with the improved meaning 'Happiness in the Mouth'.
Taste buds are not the same world wideand neither are the foods we all eat. For example McDonaldsR in India does not sell beef of hamburgers but instead it sells vegetarian burgers. This is because nearly all of the 1 billion people living there eat meat only occasionally, or not at all, mostly due to Hindu religious beliefs and traditions. Therefore it is therefore very important to understand as much as possible about country and its culture in order to be successful. That is where Label Bank can help you with your products future in Japan!
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